About
Enlight Associates and Consultancy Services
Enlight Associates is a leading New media Management and consultancy services provider located in the capital city of Kerala, Trivandrum. The company is registered as a Partnership firm per the Indian company act and is backed by technical management experts.
Enlight Associates offers a wide range of services in B2B, B2C, and B2G sectors, including Media Buying, Digital Marketing, Business Lead Generation, Online Campaigns, Branding & Promotions, PR activities, Event Management and E- commerce. The company has a proven track record of success in the industry, outwitting many companies and creating a separate niche for itself. The company's streamlined activities and quality deliverance have earned it a plethora of satisfied clientele.
Our Services
Digital Marketing and Lead Generation Services
Enlight’s Inbound marketing approach lowers your digital marketing budget considerably, whether the business is small or large and B2B or B2C in nature, on average compared to generally accepted Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) tactics.
Enlight’s Specific targeting approach in certain business verticals can be satisfied in a wide dimension through Persona approach, and we build meaningful connections at all the 3 touch points (awareness, consideration and decision stage) of the customer journey from Data Analytics to advanced business data optimisation and analyse all the 3 stages of interactions between consumer and brand. We leverage pertinent content that engages the consumer in an authentic manner, leading to a timely conversion based on brand loyalty to our customers.
Online Public Relations (OPR) and Community Management
Businesses often establish communities or implement community management tactics to cultivate genuine relationships with both their external audience (customers, fans, and followers) and their internal audience (employees, vendors, partners, and team members). By investing in community management, businesses can transform into human brands that genuinely care about those who support, work for, and interact with them.
Community management is akin to online PR, but it goe s beyond traditional PR tactics by incorporating technology, content, and timing. It involves defining how an entity, organization, or individual interacts and communicates with the public, including customers, partners, journalists, philanthropists, polit icians, and the general public. Regardless of size or industry, all businesses require public relations.
Online Reputation Management
By employing an efficient algorithm implementation, we guarantee that positive information will consistently appear in the top search results, while pushing down unwanted and negative reputation links. Our Astroturfing and push-down algorithms yield superior output, making it easier to curtail false publicity and build a robust online reputation. This approach is highly effe ctive for political, election, and business PR campaigns.
Online Branding
We start identifying and building our client’ brand by assessing their existing online presence. Any information accessible to search engines could be analysed properly whether it could be used to boost our client’s branding needs, remove any objectionable content, and update an outdated information. It is worth the effort to regularly clean up your online presence because doing so can improve your candidacy.
- Personal Branding
- Business Branding
- Political Branding etc.
- Brand Development Strategy- BZOLUTION Model
- Content Creation and Integration: Ground your brand in truth.
- Data Analytics: Act on perception study data.
- Social Media Integration: Team with other institutions to brand globally
- Brand Building Tools: Make your place matter.
- Content Leveraging: Let the “secret” out.
- Lexical Analysis: Be for some if you’re not for everyone.
- Training for in-house staff: Be mindful of how b rand campaign language may be perceived internally.
- Meta Data Management/ Semantic Indexing: Play with words.
- Collaborative Tagging: Sum up our client’s institutional information distributed globally.
- Get Found: Our client’s business information will be made available globally in respective searches
- Rich Snippet: Our client’s information published across world wide web in Rich information mode and appears as Featured snippet style.
We bring superlative result for our client’s advertising requirements based on demographical, geographic, and interest category factors; we ensure you maximum ROI for your advertisement through effective optimisation, filtering, integrating annotations, and business listing. Our team is well versed in Specific targeting and broad targeting segments. W e offer the following campaign services.
- Search Campaigns
- Visually rich display campaigns
- Rich Text Ads
- Lead Campaign Ads
- Awareness Campaign
- Instagram/ Facebook Ad Releasing
- YouTube Ad Releasing
- Mail sponsored campaigns
- Programmatic Advertising
- Remarketing
- Out of Home (OOH) model advertising
ENLIGHT’s is a leading provider of advanced optimization tactics and digital marketing solu tions for various entities. Our team is dedicated to developing an integrated "Get Found" funnel model through our SWIM (Search, Web, Interact, and Mobile) tactics. By identifying the latest trends and employing broad targeting and effective data analytics , we are able to differentiate our clients' marketing goals and deliver highly effective solutions. Our delivery system is designed to find the best opportunities for our customers' organic and paid campaign needs, yielding high ROI factors. Our comprehensive suite of services includes:
- Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Search Engine Marketing (SEM)
- Social Media Marketing. (SMM)
Our team members having strong exposure in online media planning and medi a management areas, the team is capable enough in handling news indexing social media engagement, content leveraging, canonical issue and coverage issue elimination, news publishing in social media platforms, news syndication et. al. related to online medias.
- Content Framing Mechanism
- Canonical Issue Elimination (Online Plagiarism management)
- News Leveraging
- Monetization
- News Indexing
- News Syndication
- Coverage issue elimination
- News sitemap optimization
- RSS/ Atom feed management
Online content generation is essential for all type of business establishing effective online presence, engaging with your right audience, and building your followers. By understanding your audience, choosing the right format, focusing on quality, using visuals, optimizing for search engines, and promoting your content, you can create effective and engaging content that resonates with your audience and drives your business forward. Of course, all these are building blocks in building your online presence, but quality, accuracy, leveraging can play a major role, our technical team is keen on ensuring the same through the following technology integration.
- Lexical Analysis
- Canonical Issue Elimination
- Latent Semantic Indexing (LSI)
- Web Ontology integration (OWL)
- Featured Snippet generation.
Highly experienced Enlight’s web auditing team identify non-conformities existing in your online presence, they will give you suggestions how to improve your onl ine presence by analyzing website performance, user experience, search engine optimization, social media presence and digital marketing strategies adopted, so your businesses can identify areas for improvement and develop effective strategies to optimize y our online presence. A web audit based on digital marketing perspectives can provide valuable insights into website performance and help businesses develop effective digital marketing strategies that drive business growth better ROI and increase revenue.
Owned media is any online property owned and controlled by a brand, such as a blog, website or social media channels. The more owned media channels a business has, the larger their digital footprint, which means more potential reach to customers and followe rs. Examples of owned media you control would be. Company blog.
ENLIGHT’s Digital Advertising Model for Clients they prefer to opt Demand side mode especially for publishing advertisements in online vernacular dailies.
BZOLUTION offer data management (DM) support to clients to generate audience interest and campaign data, We work through demand-side platform (DSP) that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface, for effective monitoring and control we use supply-side platform or sell-side platform (SSP) to enable web publishers to manage their advertising space inventory
Our manual Agency Trading Desk (ATD) mode helps to manage programmatic media acquired through a bidding system, which intends to seek a certain audience (niche marketing) within our Media Buying Agency (MBA), we act as independent Trading Desks (ITD) for our clients who are outside the global advertising networks like Google, Bing, Facebook, Instagram etc.
We provide House Trading Desks (HTD) p rovision for our clients where the client decides to employ an internal programmatic buying team through BZOLUTION Media Agency.
Web journalism is also known as Digital Journalism or online Journalism, Enlight web journalism technical team will help media people right from the process of newsgathering to storytelling in new formats to engage with more followers through content creation, optimisation, syndication, indexing, and publishing across social media, web interfaces, and search engines.
Technology and Services
- Social Media Management
- Instagram Management
- Facebook ManagementYouTube Management
- Pinterest Management
- Twitter Management
- Business WhatsApp
- Video Marketing
- LinkedIn Management.
- New Media based Lead Generation Services
- Search Engine Optimisation(SEO) and Marketing
- Social Media Management and Marketing
- The Husting Campaigns
- CRM Integration Services.
- Search and Display Advertising services
- Programmatic Advertising
- Static and Dynamic Website Developments
- E-Commerce Websites (Including 1. Server less Ecommerce web app with Python, Cloud Run, Cloud SQL, and Firebase 2. Distributed, scalable ecommerce web app using microservices with Kubernetes)
- Mobile App (JetPack, Android, ARCore, Flutter, FireBase)
- Artificial Intelligence API Integration Support (Google AI Studio, Gemini AI and NodeJS)
- Programmatic Advertising
- New Media Campaigns
- Proximity/ Primitive campaigns
- Online Public Relations for professionals, celebrities and politicians
- Visual Story Telling and Promotional Videos
- Out-Of-Home (OOH) advertising
- Railway Station Digital Hoardings Advertisements
- Domain Registration Services
- Linux/ Windows Web Hosting (Shared or dedicated server)
- Mail Server configuration and Management